Trademark Use Policy


Nanox Nutriceuticals trademark and logo usage requirements


Preface

These Trademark and Logo Usage Requirements (“Usage Requirements”) set forth Nanox Nutriceuticals' brands, trademark, logos and slogans.  They apply to all Nanox  Nutriceuticals organizations worldwide and to Nanox Nutriceuticals resellers, distributors, customers, advertising agencies, consultants, professional writers and editors, licensees and other third parties making reference to Nutriceuticals trademarks.  Nanox Nutriceuticals reserves the right to modify these Usage Requirements as it deems necessary or appropriate, including by written agreement or license with third parties.

I.Rules of Proper Trademark Use

Use of Nanox Nutriceuticals Trademarks as Adjectives, Never as Nouns
Please follow every Nanox Nutriceuticals trademark with an appropriate noun consisting of the Nanox Nutriceuticals product or service that is branded with the mark.  Nanox Nutriceuticals trademarks are adjectives and may not be used as nouns, or alone as a shorthand way of identifying a product or service.  The Nanox nutriceuticals trademark should be used as an adjective describing a product or service of Nanox Nutriceuticals.

II.No Possessives, Plurals, Verbs or Puns

Nanox Nutriceuticals works hard to build customer goodwill, and it uses its trademarks to harness that goodwill.  Please use the marks as they are designed and intended.  Since a trademark is not a noun, it must never be used in possessive or plural forms, and should never be used as a verb or a pun.

III.Proper Trademark Attribution: Symbols and Legends

Trademark ownership is attributed in two ways, with the use of a trademark symbol (™ or ®) after the following trademark, and with a trademark legend, usually found at the end of a document in legible text following the copyright notice.  Remember, mere inclusion of a trademark symbol and legend does not entitle you to use a Nanox Nutriceuticals trademark.
 
1.Trademark Symbols:

Assuming you are permitted to use a Nanox Nutriceuticals trademark, please make sure to attribute the mark with the proper symbol.  Always use the ™ symbol immediately after the trademark.  Trademark symbols should be used on Nanox Nutriceuticals trademarks as follows:

i.On products, product labels, and packaging, use an appropriate symbol in each prominent use of the trademark.
ii.In every other context, use an appropriate symbol in both the first prominent use of the trademark (in headlines, banners, etc.) and in the first use in the text of the body copy.
iii.Always use the appropriate symbol incorporated into any of Nanox Nutriceuticals' logos.

2.Trademark Legends:
The trademark legend is the legal text that identifies Nanox Nutriceuticals trademarks.  The legend should be printed in legible type and in a location typically used for copyright and other legal notices.  For example, the legend may be printed at the end of a document, on the back of a package, on the front cover of documentation, or on the bottom of a web page.

Unless you have an agreement with Nanox Nutriceuticals that indicates otherwise, use the Nanox Nutriceuticals legend in any material referencing any Nanox Nutriceuticals trademark.   Please note that third party licensees will often be legally obligated by license to use a  Nanox Nutriceuticals trademark legend that also indicates that the Nanox Nutriceuticals trademarks are used under license.

Nanox Nutriceuticals LEGEND:

“Nanox Nutriceuticals, the Nanox Nutriceuticals logo [insert all other  Nanox Nutriceuticals trademarks, logos, product names, and slogans that are referred to or displayed in the document] are trademarks or registered trademarks of Nanox Nutriceuticals.
B.Use of Nanox Nutriceuticals Logos

1.General Rule: Do not assume you are permitted to use Nanox Nutriceuticals logos.
Except as specifically provided by license or other agreement with Nanox Nutriceuticals, third parties may not use any Nanox Nutriceuticals logo for any purpose.  Even when accurately describing a relationship with Nanox Nutriceuticals or support of Nanox Nutriceuticals' technology, third parties should not use a Nanox Nutriceuticals logo in the absence of an agreement. 

2.No Re-Logoing, Co-Logoing or Logo Removal
Resellers of Nanox Nutriceuticals products may never alter or modify the Nanox Nutriceuticals corporate logo or Nanox Nutriceuticals trademarks that are affixed to or appear on the Nanox Nutriceuticals products they resell.  Similarly, re-logoing (replacing a Nanox Nutriceuticals trademark with the reseller’s logo or mark) and co-logoing (adding the reseller’s logo or mark to the Nanox Nutriceuticals product) are not permitted in the absence of a written agreement with Nanox Nutriceuticals.

C.Use of Nanox Nutriceuticals Trade Dress by Third Parties Prohibited
Third parties generally are prohibited from using Nanox Nutriceuticals trade dress for their own products, including any of the distinctive ornamental features of Nanox Nutriceuticals products and packaging.  Any such use must be approved by Nanox Nutriceuticals Legal.

IV.Use of Nanox Nutriceuticals Trademarks with Non-Nanox Nutriceuticals Goods or Services or with unauthorized use of Nanox Nutriceuticals Trademarks

Only certain, approved uses of a Nanox Nutriceuticals trademarks may be made by Nanox Nutriceuticals business allies, licensees, and other third parties.  In addition to the other provisions set forth in these Usage Requirements, the following rules apply to any use of a Nanox Nutriceuticals trademark logo in association with a third party product or service. 

A.No Use of Nanox Nutriceuticals Marks in Non-Nanox Nutriceuticals Company, Product, or Service Names.
Unless a third party enters into a written agreement with  Nanox Nutriceuticals, third parties generally may not use any Nanox Nutriceuticals trademark, as or part of their company or product names.

B.Do Not Adopt Any Marks or Names That Are Confusingly Similar to a Nanox Nutriceuticals Trademark
Unauthorized use of Nanox Nutriceuticals trademarks or of marks that are confusingly similar to Nanox Nutriceuticals trademarks may constitute an infringement of Nanox Nutriceuticals' trademark rights.

C.Do Not Attempt to Claim Rights in Nanox Nutriceuticals Trademarks. 
Third parties may not state or suggest that they have, or are claiming rights, in any Nanox Nutriceuticals trademark.

D.Make the Source Clear. 
When third parties use Nanox trademarks, they must do so in a manner that does not create potential confusion over the source of any products or services.  Customers must not be given the impression that Nanox Nutriceuticals is the source or has approved of the use of the trademarks in connection with publications, products, services, trade shows, conferences, or expos.

E.Permitted Descriptive Use of the Nanox Nutriceuticals Trademarks on Web Sites and Domain Names
Third parties are permitted to use Nanox nutriceuticals trademarks on web sites or in domain names as long as:

1.The content of the website meets all of these Usage Requirements;
2.The use of the domain name is not misleading or likely to cause confusion; and
3.The use meets the following additional standards:
i.The principal or secondary level domain name of the third party should not be identical or virtually identical to any Nanox Nutriceuticals trademark, since this is likely to cause customer confusion or imply that the web site is affiliated with or sponsored by Nanox Nutriceuticals.
ii.The web site owner should not use a Nanox Nutriceuticals trademark in his or her company name, product names, or service names.  Thus, if the domain contains a Nanox Nutriceuticals trademark, that domain should not also be a company or product name.
iii.The web site owner should not register the domain name as a trademark or service mark and should not claim any trademark or similar proprietary rights in the domain name.
iv.The web site should display a legal notice that contains the following legend

“Nanox Nutriceuticals, the Nanox Nutriceuticals logo [insert all other Nanox Nutriceuticals trademarks, logos, product names, and slogans that are referred to or displayed in the document] are trademarks or registered trademarks of Nanox Nutriceuticals.